"calling your kids ugly"

MSNBC: Homeowner denial: My home is gaining value

To a homeowner, a low, but realistic, listing price is "like someone calling your kids ugly," Ariely said with a laugh.

There are three homeowners I know who are trying to sell their house.  All three are in denial.  All three must move (military).  All of them think they will just rent out their house and wait it out.